CrowdStrike Introduces Accelerate Partner Program to Set the New SaaS Ecosystem Go-To-Market Standard
New program educates, incentivizes and inspires partners to consolidate cybersecurity outcomes on the Falcon platform
CrowdStrike’s new Accelerate program unites cybersecurity partners of all types - consisting of VARs, MSPs, MSSPs, GSIs, SIs, cloud marketplaces, distributors, telcos, OEMs, insurers, incident responders, ISVs and more - around the joint mission of our mission of stopping breaches The modern threat landscape necessitates an open, collaborative approach to XDR, providing organizations flexibility and choice in their ever-evolving technology and services needs. Similarly, today’s software supply chains necessitate new programs and systems to capitalize on modern SaaS consumption. Through solution-specific go-to-market tracks, new-age “edutainment,” gamified rewards, as well as a host of sales, marketing, and partner support tools,
“Cybersecurity is at an inflection point, and the partner ecosystem is no different,” said
The new program delivers:
Education that entertains to accelerate action. Knowledge is power. The new Accelerate program introduces partners to CrowdClass, a disruptive educational series featuring
CrowdStrikeexperts in bite-sized video formats. Available on-the-go and on-demand, sub-10 minute videos share CrowdStrikeexpertise, prove differentiation and show partners how to sell, demonstrate value and win.
- Demand generation and sales tools to accelerate deal closure. Winning in cybersecurity is all about speed; business origination, collaboration, and closure is no different. New infrastructure and operational enhancements make it easier and faster for partners to create demand, register opportunities, run value-based sales campaigns and close deals. Accelerate also introduces The Grid, the CrowdStrike’ self-service marketing campaign platform providing landing pages, emails and social posts that help partners win with the CrowdStrike Falcon platform.
Rewards that accelerate and grow partner profitability. Partner results are opportunities to reward. Accelerate unveils CrowdCard, a first in cybersecurity, where individual sales and solution engineering professionals earn cashback rewards on a branded
CrowdStrikedebit card. Rewards incentivize new customer transactions as well as platform expansion across strategic solution areas. CrowdCard delivers reward payments within days, positively reinforcing behaviors and results. In addition, Accelerate rewards partners with attractive margins, discount tiers and back-end rebates to support building focused, profitable CrowdStrikepractices.
“CrowdStrike is a great partner to Softcat. Being culturally aligned through their emphasis on being customer-centric, and driving customer success through first class employee engagement, has created huge mutual success and a growth rate over the past few years that sets the standard for our cybersecurity business. Along with the approach of the
“CrowdStrike has revolutionized WWT's approach to security. Their impeccable Falcon platform and their steadfast commitment to customer success mirror WWT's dedication to leading-edge innovation for our customers. Teaming up with
“We are committed to our strong, strategic partnership with
“Sekuro leads with
Partners can sign up for the Accelerate program here.
Powered by the CrowdStrike Security Cloud and world-class AI, the CrowdStrike Falcon® platform leverages real-time indicators of attack, threat intelligence, evolving adversary tradecraft and enriched telemetry from across the enterprise to deliver hyper-accurate detections, automated protection and remediation, elite threat hunting and prioritized observability of vulnerabilities.
Purpose-built in the cloud with a single lightweight-agent architecture, the Falcon platform delivers rapid and scalable deployment, superior protection and performance, reduced complexity and immediate time-to-value.